It is a pretty simple observation that for a group to act collectively,  there must be a strong central reason for them to do so. The larger the group, the more difficult it becomes to maintain this sense of collaborative security, and more and more dissention to individual decisions occurs.

For this reason, for large groups to be successful there must be a very strong purpose into which all members “buy” and that has the effect of enabling them to deal with the individual decisions they may not like for the sake of the central purpose, so long as there has been due process exercised in the decision making process.

Consider the difference between the disregard generally apparent towards our political parties, and the high regard we have for the ideals of a group like the Salvation Army, irrespective of what we may think about their position on spirituality, and the music they play on the corner on  Saturday morning.