Insight from Hugh MacLeod. Thanks
Marketing is all about engaging with people, real people, one at a time, and giving them something of value.
In the process, often you have to change their minds, give them a sense of what could be, and reflect their lives back to them in ways they had not seen themselves.
As marketers, and fellow human beings, we have to do it with ideas, arguments, humanity, and ……. Cartoons??
Yes cartoons.
I have been a fan of Hugh MacLeod for a considerable time, his combination of wit, humour, sarcasm and insight, that ability to distil the hubris and bullshit we see every day, while delivering a message of great value is wonderful.
It changes peoples lives.
This collection reflects his deep understanding and connection with people and business, headlined by his collaboration with Brian Solis.
It should be required reading although you do not really read it, you either get it at a glance, or you don’t.
Happy Easter, be safe, and love someone.
Allen
Hi Allen, Thanks for this share. I have just become a fan of Hugh MacLeod. Happy Easter! Cheers, Lyn.
Thanks Colin,
I was just lucky to be on the email list of Hugh MacLeod, so he sent the usual mail to me and i followed some links.
Hope the roads over there are not as bloody full of loonies as they seem to be here.
Something about Easter brings out the road-loonies who stay hidden most of the year.
nice insight Allen – cartoons can be both visual and succinct
Happy Easter to you too