2023 was a difficult year for everyone. Uncertain economic conditions, war, dodgy deals, politicians cuckolded by their own weasel words, and the emergence of AI.
The last one is the only one over which any of us working to pay the bills can have some level of control.
AI has emerged from a long gestation since Alan Turing first made it a topic of conversation 72 years ago. It is now firmly on the plate of every person in business.
Like any tool, it is in the hands of the user, and cannot do any job without being directed. The cookies in 2024 will be awarded to those that best direct AI capabilities in their businesses.
It will not happen by itself, but is one of the secrets of competitive success.
The world is filled with noise and distraction. To cut through and resonate with an audience you need clarity.
Clarity of strategy, and clarity of all your messaging from the advertising and marketing collateral, the stories of the salespeople, to the colour of your delivery trucks, and the greeting of your receptionist.
Clarity.
AI will not give you that clarity in the absence of instruction from you, the user. Lack of such user clarity will deliver generic burble that will be unnoticed wallpaper.
Clarity Wins.
What AI will deliver in spades is the killer tool to leverage that clarity.
Header illustration courtesy DALL-E in about 20 seconds and two sets of instructions.
