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Trust: Is it the antidote to AI fakery? | StrategyAudit

 

 

AI can put words in the mouth of any public figure and make it virtually indistinguishable from the real thing. It can create pictures that even experts cannot pick as digital facsimiles.

How can we trust anything we see or hear?

To date we have been able to pick the fakes by a range of tiny details. Spelling mistakes, poor grammar, or inconsistent details in a ‘photo’, but those days are now gone.

What will they be replaced by?

Trust?

How do you build trust on a base of quicksand?

Slowly. Carefully. Piece by piece. Showing up routinely and being consistent in the messaging by whatever means those messages are delivered. Always being both totally transparent and sometimes painfully honest, and always humble.

Beware, the blaring trumpet of confirmation bias will be blasting our senses from here on. Somehow, we must build an immunity and antidote, or we will be lost as a cohesive community.

The header of this post is the AI generated ‘photo’ by Boris Eldagsen that won the creative category at the Sony World Photography Awards in 2023.

While it was ‘early days’ in the public life of AI, the fact that experts failed to pick the ‘fake’ is disturbing. How are so called average people expected to be able to pick between the real speeches, transcripts, and photos of public figures when the experts make massive blues like this?

The experts disagree. Who knew?

AGI, or ‘Artificial General Intelligence’ is the point at which the magic of circuits has the ability to learn and respond to something for which it has not been taught. In short, it can think. It is a field of science that is being funded in the billions, weekly, and is a huge step forward from where we are now, with what is becoming ‘normal’ AI.

AGI pundits think AGI by 2030 is not just achievable, but a lay down misère, while the other camp think ‘probably never’.

Whichever camp emerges the winner, AI is with us, and is not going anywhere, except further into the corners of our lives.

Get used to it!