Quick Response codes rock!
Potentially, quick response (QR) codes will revolutionise mobile marketing. They offer the opportunity to open URL links easily from mobile devices, enabling content to be accessed easily on the move. This link to the new marketing program for Central Park in New...
Free media. Mostly, you get what you pay for.
Media is now "free", you can make a commercial and put it up on youtube and work/hope to attract an audience, a significant difference to buying time on TV, where you are paying for the delivery of an audience to your advertisement, assuming not too many of them can...
The “Medici effect”
The astonishing explosion of creativity that occurred in Florence in the 1500's was precipitated when the Medici family brought together creative people from a range of disciplines, painters, sculptors, writers, philosophers, mathematicians, architects, engineers,...
Value is relative
A common question every business asks itself regularly, and one with no answer without a detailed understanding of context. Imagine you are in 1990, and someone asked you "how much would you pay for an internet search?" The only logical response is "a what?" 1990,...
Detailed Specifications and Evolution
An ongoing frustration of innovation projects is the apparently always moving goalposts. How often have you heard "wish marketing would make up their minds what they want" This desire to have the end point articulated at the commencement is natural, it enables good...
The big 600
Yesterday I was surprised when I posted the entry having a shot at the crap service Optus offers customers with a problem of their making, and a screen came up telling me it was my 600th post. Amazing to me, what started as a creative outlet, a way of expressing my...
Speed, effectiveness and waste.
Last week I spent over 2 hours on the phone to Optus trying to fix something they had stuffed up, the third try, after speaking to their techies and emailing the bloke who "signed" a form letter to, thanking me for taking on the service they stuffed up. Annoying? no,...
To succeed, increase your rate of failure. Bollocks.
The cult of failure, the belief that by failing we succeed, has some very real and adverse consequences if taken literally. It gives excuses to those who would choose to be sloppy in their consideration and preparation of an experiment, behaviour that would get you...
Emotional mistakes in negotiation.
Negotiation is usually difficult, that is the nature of things when two parties are setting out to maximise their outcome. Whilst it may not be a win/lose situation, where the parties set out to make the pie bigger, or different before cutting it up, it nevertheless...
Organic opportunities abound
On Friday I made a very modest contribution to the proceedings of the Organic and Green trade show in Sydney. A bunch of committed, passionate people, working their collective butts off to build businesses that deliver on the organic promise to consumers. The numbers...