Can you equate price to value?
Value is not ever just a function of the sticker price. In commodity markets, it may appear to be close, but will never be the same for all buyers. What might offer value to one person is often absurd to another. Value is equated in each buyers mind differently, and...
2 legal ways to make obscene profits
The first is to have a monopoly, preferably a regulated one, such as a public asset that has been privatised. Sydney's Kingsford Smith airport was flogged off by the government to a private operator who makes obscene profits, not just from the landing...
The 7 critical elements of ‘trust’
Trust in our institutions is generally accepted as being on a slippery slide to zilch. I am certainly one who has loudly carried that message. It is easy to say, but what are the essential elements of trust amongst a group? If you look up the wisdom of Dr. Google, you...
The essential questions that enable successful scaling
What do we have to do to scale successfully? That is a question that I often find myself answering in conversations with SME manufacturing businesses run by people who are seeking to map out in their mind, 'where to from here?’ Generally, they know some of the...
Where is the new normal?
This is it; we are in it. There will be no return to the pre-Covid world. Working from home, or at least in other than large, centralised offices, is acceptable and for many, strongly preferable, and will persist. Social distancing has become more natural when...
Is a QR code the ultimate sales tool?
The first QR code I remember seeing was in the early 2000's, I think. It was a video taken in New York Zoo that showed people clicking on what looked like a square of code in front of an enclosure, and getting way more than the usual summarised information about the...
Has Schrodinger’s cat invaded parliament?
The Prime Minsters performance on 'Insiders' yesterday reminded me of Erwin Schrodinger's cat thought experiment. This was an absurd illustration of wave function collapse, a characteristic of quantum mechanics. (Note: I understand absolutely nothing about quantum)....
Why Twitter should not have expanded the character limit to 280.
As regular readers would know, I write a lot. There are a number of challenges faced every day as I scribble another blog post. Using several words when one might do. Writing long sentences. Using words with a clear meaning to me that may not be as clear to others....
Five questions to transform your unique value proposition into revenue
Your unique value proposition is the reason people will consider engaging with you, and when there is a choice, you, rather than the other options. The clearer you are about the focus of your expertise, and the value it delivers, the easier it will be to...
A marketer’s explanation of Standardisation and Continuous Improvement.
Anyone who has read 'The Goal' by Eli Goldratt, the original brain behind the theory of constraints, will remember the story in the book about Herbie, the slowest walker in a scout group in a cross-country walk. Herbie was the bottleneck, in that he set the pace of...