The essential task that delivers process improvement
Nothing these days is done in one place, by one person, beginning to end. There is always a process in place, a chain of events that has to all work together in a co-ordinated manner to optimise the outcome. We all know that old cliché, a chain is only as...
A marketer’s explanation of Standard Error.
The 'Standard Error' is another of those confusing statistical terms marketers need to understand. It is often confused with, and is as misunderstood as 'Standard Deviation'. While they are related, and the Standard Deviation calculation is used in the calculation of...
A marketer’s explanation of Standard Deviation.
Marketers often hear the term 'Standard Deviation' during research debriefs, and conversations with operational personnel managing quality. Many do not know what the term means, and in what context to use it. Standard Deviation is a statistical term that...
The 2,000th StrategyAudit blog post
2,000 posts published. A milestone, achievement, a joy. I tried to do a count of the notes, links, ideas, half written posts, and completed but inadequate posts in my One-note files and gave up. It is in the 10's of thousands, over 12 years (March 2009 was the...
Financial fraud: is this the biggest hidden cost to your business?
Small and medium businesses have many advantages over their larger rivals. They also have many disadvantages, which centre around the more limited resources they have to get the job done. One of those disadvantages rarely spoken about, but sadly, present too often, is...
Has the evolution of marketing been sufficient for sustained success?
If you asked a room full of marketers if marketing had changed in the last decade, you would get most of them telling you it had changed radically. On the surface it has, the digital revolution has taken marketing by the neck and given it a great big shake....
The money is not in the list.
Every second self-appointed digital marketing guru who offers to help me, making the offer in a mass email, proves the point in the headline. They have a list, bought from somewhere claiming to have a 'relationship' of some sort with me. However, they still...
The 11 reasons so much marketing is crap.
I have been at this 'marketing' game a long time, long enough to know that the bits you see, as a customer, prospective customer, or just by accident, are only the tip of the iceberg. For many so-called marketers, what you see is the whole iceberg, they are...
Where is the SKAM in Marketing and Sales
In many major companies, there has been a number of new positions created in the last decade to try and accommodate the changes in the strategic and competitive environment. Among them has been the 'Chief Revenue Officer' (CRO) In some cases, this reflects the...
The three drivers of domain knowledge
Often when seeking advice, we set out to find those who have 'Domain' knowledge'. Those who know what we need to know because they have 'been there done that' or have studied the domain extensively for one reason or another. When you break it down, there are three...