Is lack of money really a barrier to innovation?
If a problem can be solved with money, then arguably, it is not really a problem!! Most companies, especially big ones try money before they try creativity and thinking from first principals. To my mind, this is one of the reasons that smaller companies are...
7 reasons many digital marketing programs do not work
So called 'Digital Marketing' has become an end in itself. Instead, it should be a potentially potent tool in the marketer’s toolbox when used well in the process of delivering value. I see it often spoken of and treated as if it were a separate functional...
Happy 12th birthday StrategyAudit.
March 30, 2009 was the date of the first post on the StrategyAudit site. I did not know where the second was coming from, but they seemed to emerge from the conversations I have, problems clients and others face, and the observation of what is going on around...
The critical strategic factor for 2021, and beyond: “Tempo”.
We seem to accept that the world is getting faster. The tempo of activity is picking up in just about everything in our lives, and the 2020 pandemic did nothing to slow anything down. Instead, it operated as a catalyst to an increase in tempo across the board....
A 6-part frame for manufacturing in Australia
There has been a lot of commentary on what we as a manufacturing cohort, and the government should do to haul Australia out of the steady decline of manufacturing. Most of it is good, thoughtful commentary, but we seem unable to move forward meaningfully on many...
The danger of the ‘Exposure Effect’ in advertising
Several of the advertisers who bought large packages of advertising in association with the recent Australian Open did themselves a massive disservice. The 'Exposure Effect' is a double-edged sword. We are more likely to be positively impacted by things...
Where have all the orators gone?
I have been dismayed by the quality of the language coming from our leaders, deteriorating as it has for the last 45 years I have been watching closely. With several notable exceptions on both sides of the house, the standard, if measured by the insight...
The Covid bonanza
Covid has created an unexpected brand building bonanza for big Pharma. All around us we hear animated conversation about the relative merits of the Astra-Zeneca, J&J, Pfizer, Moderna, and other Covid 'vaccines'. Each has its own proponents who seem to be across...
The one tough nut almost every SME fails to crack that can multiply profits.
Is it wider distribution, provocative headline on a Facebook ad, play with price, or find a celebrity to endorse it for free??? It is not any of these, or many other options that probably sprang to mind. The answer is both simpler, and way harder than any of these,...
What makes the Pareto principal work?
We are all familiar with the Pareto Principal: the 80/20 rule, first articulated by Italian mathematician Vilfredo Pareto in 1906. Pareto saw this unequal distribution in all sorts of unexpected places, after first noticing that 20% of the pea pods in his...