We seem to accept that the world is getting faster.
The tempo of activity is picking up in just about everything in our lives, and the 2020 pandemic did nothing to slow anything down. Instead, it operated as a catalyst to an increase in tempo across the board.
Trends that were evident, emerging slowly, suddenly took on a huge leap in tempo. The pace of government decisions, the evolution from supply chains and business models, remote work, and others, all accelerated. Perhaps the most astonishing is the speed at which a vaccine for Corona has been developed, tested, and is into the early stages of distribution. A process that would normally take years, condensed down into 10 months.
John Boyd spoke about Tempo as being the determining factor in the OODA loop. The combatant that could realign their tempo quicker than their opposition won the fight.
Several Cafes in my local area of which there seemed to have been a pre-Covid oversupply, have not reopened. A characteristic of those that have reopened is that during and since the height of the closedown, they were able to evolve their business model. They introduced new products and services quickly, way more quickly than would have been the case in the absence of the virus.
In the natural world, the tempo of climate change appears to be quickening. The melting of the polar ice is now happening at a rate higher than the worst-case scenarios predicted just a decade ago. Compounding that is that the tempo of the melting is increasing as the seas warm, as a result of the reflective ice being gone.
All around us, the tempo of life is speeding up, and the speed is reflected in the speed at which changes in direction occur. As a result, it is becoming increasingly easy to be left behind, even when you are diligent about continuous improvement of your own operations, and in scanning the environment in which you compete for signs of ‘movement’.
It seems to me that long term survival will require significantly more attention to be focussed on the wider context of your competitive environment than has been the case in the past.
Finding the right means to deliver that wider and deeper understanding of the competitive pressures will evolve into a determining factor in commercial survival.
Tempo.
Tempo of activity, of decision making, of change, and of competitive action.
Do not be left behind, you will be shot down.
Header photo: John Bonham, legendary Led Zeppelin Tempo man.
