Blowing up 5 myths about strategy
Strategy sessions are often seen as an annual, 3 day bonding session at a nice spot away from the usual distractions, with little application to the daily business. Nothing could be further from the truth. Strategy is not just about the long term. A robust...
What is the value of habit?
Yesterday I filled my car with petrol. There are a number of petrol stations near me, but I tend to use the same one, by habit, without any real form of comparative pricing with other stations in the area. It is convenient, is in a backstreet, the bloke...
Two crucial learning tools for SME’s
Rationally analysing the impact of decisions made, or about to be made, is a crucial and challenging task. Most people instinctively overestimate their ability to generate favourable outcomes from a decision, and underestimate the difficulties of...
How much is a seat at the creative table?
The nature of the 24 hour marketing turnaround has led to piles of rubbish advertising. The 'big idea' of my youth, the search for that magic something that will engage and motivate has been replaced by piles of small expressions that get left on the table....
To win, reverse the sales funnel!
There is no gravity in a sales funnel!. Prospects do not fall down a sales funnel in an orderly manner, defined by some marketers picture of their customer journey. Prospects climb up a chimney that gets narrower and more difficult the higher you go....
Solopreneurs still need a network
The numbers of those running solo businesses has increased dramatically as the world has changed around us. Employment for life is a thing of the past, relying on your own resources has become the common way to succeed. Many do so as solopreneurs, for...
5 things you need to change an industry
Today, I will be engaged in a workshop with a client who has a small business on the leading edge of a large, conservative, price driven industry, with established supply chains and relationships, that is about to get a kick in the guts. We have to map out...
The simple, and real reason Bill blew it
In the tsunami of analysis seeking to understand the loss of the election by Labor, I have yet to hear anyone put their finger on what I consider to be the real reason. Psychology. Specifically Prospect Theory. Prospect Theory was articulated by Nobel...
Where is the demarcation between Accountability, Responsibility and Authority?
The words 'Accountability' 'Responsibility' and 'Authority' are often mixed up, used inconsistently, and often as synonyms. How often have I heard someone say they have accountability, but not the responsibility, as well as the opposite?. In any...
Where is Occum when you really need him?
We need Occum's Razor to be applied to our deliberations on all sorts of things, from our personal and professional lives, to the way politics is being practised around the western world. The term comes from the writings of William of Ockham, a 14th...