How to quantify your Customer Value Proposition
Your Customer Value Proposition is a vital determinant of your success. Optimising it to ensure it attracts those most likely to enter a commercial relationship with you is very often overlooked.
Here is a formula that at least may assist your thinking
The ’90 day trick’ for success
We tend to overestimate what we can do in a day, but underestimate what we can do in a year. This is a well understood cognitive bias first articulated by Roy Amara, as it applied to tech development, but I have found it holds everywhere else. 90 days...
To focus, ask the ‘Framing Question”
One of my acquaintances is in a real muddle, and stressing out beyond the point of sensible. His business is circling the drain hole, and he is drowning in things that he thinks he needs to do, and things that his various service providers, suppliers and...
Modern Marketing’s dark underbelly.
Digital has driven huge changes in advertising practice. None are more disturbing and annoying than the way we are tracked and targeted.
How can a bureaucracy be intelligent?
Bureaucracies evolved as a means to assemble and deploy the resources necessary to do a job. As organizations grew, so did the bureaucracies that supported them grow in sympathy. Somewhere along the way, size gets in the way of efficiency. An...
The 11 point program for scaling your business.
Successful scaling of a business is not luck, nor is it just good management, it is way more than both. It is having the leadership capacity that enable all those in the business to consistently and willingly take action that collectively, over...
The 8 most viewed StrategyAudit blog posts of 2018.
Over 2018, the StrategyAudit blog attracted 19,948 page views from 10,568 individual visitors, about 65% of whom are repeat visitors. To me this repeat visitation is a vital number. I would rather have 1 person who demonstrates that the musings I publish...
Do not make resolutions, set goals.
It is the morning of the last day of 2018. Tonight most of us will gather with friends and family, watch the fireworks, have a few sherbets, and consider what 2019 might bring. Some of us will make New Year’s resolutions. Things we decide to do to change our lives,...
The reconciliation of advertising and content.
‘Content’was supposed to replace advertising, but it has not. Instead, we are belted with piles of stuff, most of it rubbish, and discarded. along with the messages.
What marketers can learn at church
Every religion, from the worlds great ones to the meanest cult with a few deluded followers has something in common. They communicate their message, engage their followers, with stories. In most cases they are setting out to explain the mysteries of the...