Over a long career, I have seen many successes, and just as many, if not more, failures. In both cases, there are a small number of common factors. The successes all have most, if not all, of the factors below, and the failures are typified by their absence.

Be constantly learning.

All business skills are learnable, so be constantly learning. Business skills are  not rocket science, business is in principal simple, and the skills are there to be learnt. This is not to say you will be the best in the world at it, but you will be good enough to make a huge difference. How many people do not understand how their accounts work, the basics of marketing, how to be a leader rather than just a manager? All these things are easy in principal, and those skills can be learned, with time and commitment.

New things rarely work first time.

You might try a Facebook add campaign, or different sales pitch, and it does not work, but nothing works entirely as expected first time.  Aim for the top 10% in your field, experiment, be different, and learn as you go. The alternative is to aim low, and you might just get there.

Leverage.

Doing more with less. Leverage risks becoming a cliché of the business coaching set, but it is not a new idea, just a recycled one. Organisations of any type have at the core of their existence rarely stated, the recognition that together we get more done than alone, and to work together takes some form of organisation. That organisation offers the benefit of leverage.

Work on, not just in, your business.

Every  business, whatever the size has two dimensions. The first is transactional, the things that have to be done in order to deliver a product or service for which someone is prepared to pay. The second is to determine what I call the ‘which’. Which customer, which product, which capability, which market segment, which advertising channel, you get the idea. It is all about the choices that need to be made that have no direct impact on any individual transaction as it occurs. A disturbingly common factor in small business failure I see is the functional focus of the person who started the business. They may be a great  electrician, architect, retailer, or whatever, and their time is spent in the functional area where they are comfortable, the ‘in your business’ things at the expense of  the wider questions of ‘Which,’ that are all about ‘on your business’ issues.

Have goals.

Short term medium term, long term. All change starts with a change in your mental models, and to grow and prosper, change is essential. Another cliché, if you are not running hard, you are being left behind. See in your mind what things could be like, that leads to a change in actions as a result. If the mindset does not change, it does not matter how many tools and techniques you see and learn, if the mind set does not change, it will be all for nothing.

Why.

Understanding your ‘Why’  your business purpose creates the potential for synergy and alignment of people and resources, that is needed to enable you to jump the hurdles that will emerge.

People. Nothing happens without them. A business is not a business until it engages with people, employees, stakeholders, funders, and customers. Never forget the customer is really king, they are peope too, not numbers on a spreadsheet, and never forget the people who make it all happen.

How many of these factors can you identify in your business? Winning is not an accident, it takes long, hard work, physically, intellectually and emotionally, and you cannot do it alone. Give me a call when you need some independent and experienced input.

Header photo courtesy of Hugh McLeod at gapingvoid.com