A gem of insight from Microsoft CEO Satya Nadella happened in the last minute of this interview by HBR editor Adi Ignatius:

What do you think is the biggest source of innovation and why? Is it diversity, technical skill, humanity, employee equity, something else’? Ignatius asked on behalf of a listener to the interview.

SATYA NADELLA: Empathy. To me, what I have sort of come to realize, what is the most innate in all of us is that ability to be able to put ourselves in other people’s shoes and see the world the way they see it. That’s empathy. That’s at the heart of design thinking. When we say innovation is all about meeting unmet, unarticulated, needs of the marketplace, it’s ultimately the unmet and articulated needs of people, and organizations that are made up of people. And you need to have deep empathy.

So, I would say the source of all innovation is what is the most humane quality that we all have, which is empathy.

Empathy. There you have it, from one of the most successful CEOs of the last 20 years.

Being able to put yourself in the shoes of someone else, seeing their problems, motivations, opportunities, hopes and dreams from their perspective.

Satya Nadella has completely rebuilt the culture of Microsoft from the ground up since becoming CEO in February 2014, following Steve Ballmer. In that time, the share price of Microsoft has risen from $36 to $332 today, making its market capitalisation a few billion short of 2 trillion $US, and second only on the share market popularity contest to Apple. Nadella seems to know a bit about what drives success.

Empathy.

It was a really simple answer to what can easily be treated as a complex question requiring a long and detailed answer, employing technical terms, cliches and jargon to impress and further complicate. Instead, he used one simple word, with a short and simple explanation of why he used it.

If I asked your employees and colleagues how much empathy you displayed, what would be their answer?