Blog posts live on, as does anything posted to the net.

Sometimes they come back to bite us, sometimes they merge from a long hibernation to live again.

Last thing you want is for that Facebook photo from that wild party at university to emerge a decade later when interviewing for that ‘ideal job’.

On the other hand, a simple idea in hibernation for a decade can suddenly wake up and add new value. For someone, its time has come!

It happened yesterday.

A simple blog post from 14 years ago that has hibernated without being disturbed for most of those 14 years woke up yesterday, and went ‘ballistic’.

(Ballistic is a relative term, but in the context of the billions of posts out there, and the usual readership numbers of StrategyAudit, it was ballistic)

Whoever you are that stumbled across this old post, and obviously shared it to your networks, thanks, and I hope you are able to leverage the idea to your great benefit.