Australia Day 2026: Can we escape old ideas to rebuild the foundation?

Australia Day 2026: Can we escape old ideas to rebuild the foundation?

 

John Maynard Keynes observed that the real difficulty in progress lies not in developing new ideas, but in escaping from old ones. On Australia Day 2026, that quote sounds entirely appropriate.

We remain trapped in habits that once worked but now quietly undermine our future: short‑term populism, dependence on other nations’ industrial and manufacturing infrastructure, and a policy culture that treats national problems like household pests: spray them, move on, and hope they do not return.

If we want our children to inherit a standard of living at least as good as our own, we must move beyond management by press release and confront the structural weaknesses of Australia.

Public Policy: Reform in Name Only

Genuine reform has become a terminal case. A three‑year election cycle rewards noise over nuance, blame over building, and slogans over systems.

We need bipartisan, long‑term policy that serves the economy and the welfare of Australians. Debate and argument about the detail is healthy and welcomed, but the strategy should be bipartisan and apolitical. It seems we are moving further away from that ‘Pollyanna’ view of what is needed by the day.

Governance

Four‑year fixed federal terms would create the certainty required for capital, planning, and reform. Nations do not rebuild themselves on political marketing timetables.

Our federated system with the states and territories all having their own political and economic agendas leads to a disjointed, fragmented and inconsistent set of regulations that act as an ‘internal tariff’ adding complication, and therefore cost to doing business, innovating, and employing people. The further complexity and general incompetence of local government magnifies the complexity for little or no return.

Tax: Builders vs. Rent‑Seekers

Our tax base leans ever harder on PAYE workers while wealth slips through loopholes. The Henry Tax Review still gathers dust after more than a decade, its recommendations largely consigned to the waste basket with little or no serious consideration. We reward speculation more than production and tolerate profit shifting, particularly of international companies.

Multinational companies can, and are encouraged by the rules, to move profits made in Australia to low tax countries. Billions of dollars in profits made using Australia’s infrastructure, education, natural resources, and innovation without contributing to the development, or even maintenance of the assets they plunder are moved ‘taxless’ overseas.

Sovereign Capability

Depending on the stability of others is not strategy; it is complacency. We must replace “cockroach subsidies”, panic payments to multinationals to stay open, with disciplined investment in capabilities where Australia can genuinely compete. Agricultural and mined  commodities, critical minerals, med‑tech, and renewables.

As the world fractures, defence will consume more of an already overstretched budget as we seek to ensure we can defend ourselves. In this context, the shipping of billions to a now unpredictable partner should lead to reconsideration of the budget chunk being allocated to AUKUS. Investing our own defence capability would be a catalyst to building the complexity of the economy by enabling domestic innovation and manufacturing.

When you look at the erosion of sovereign capability, and the lack of development over the past 20 years from a ‘first principles’ perspective, energy costs play a significant role. The little we are doing to re-engineer energy is too little, too slow, and too mired in vested interest.

Political Maturity

The shallowness of political discourse has been obvious for decades, but the Bondi attack,  exposed how little institutional depth we have built beneath decades of prosperity. We struggle to conduct informed debate, let alone deliver constructive outcomes. The coalition bust-up during the past week, seemingly more serious than the tiff just after the election whitewash is ample demonstration of the lack of depth and maturity.

The Coalition was in a weak electoral and philosophical position before the split. Now however, the current government is without an effective, rational, or even marginally coherent opposition, which is never a good outcome.

Economics

Current expenditure patterns discourage entrepreneurship and quietly mortgage the future. Eight state‑based regulatory regimes function as internal trade barriers and sources of massive and wasteful duplication. Harmonising licensing, standards, safety rules, and a host of other factors would remove a silent and pervasive tax on productivity.

We are running a structural budget deficit. This cannot last forever, but since Covid, we seem to have just accepted that as the status quo. Prior to Covid, the argument across the federal parliament was defined by who could deliver the least deficit. Economic logic played little part in the finger pointing, but even that quasi discipline is now gone. To be fair, the deficit to GDP ratio in Australia currently around 1%, compared to the enormous debt in other countries, notably the US. However, that just means we are a little less worse off than they are.

Making change is hard. There will be winners and losers, and the losers will not be grateful. Instead they will make a lot of noise, goose up their local members, creatively make up statistics that demonstrate that the sky will fall, and generally try and scare away any change that might affect their position.

Lee Kwan Yew, then the PM of Singapore observed that Australians risked becoming the white trash of Asia in about 1978. The comment contributed to the significant changes made by the Hawke and Keating governments, but since then, with the single exception of the introduction of the GST by the coalition on July 1, 2000, there has been no further progress.  Meanwhile the world has changed, but we remain stuck in the 20th century.

Transparency

The promised culture of openness by the current government as part of their election platform for the 2022 election never arrived. The NACC, set up to ‘honour’ the election pledge, exists without teeth. FOI processes now resemble obstacle courses as anything that might be debated is redacted, assuming you can get a request filled without a court order. Government transparency has become a slogan, not a practice.

Gambling Reform

Every poll tells us that a huge majority of Australians are in favour of a complete ban on gambling advertising. It was promised, then abandoned. Advertising continues, while sporting bodies and state treasuries collect their share of a misery dividend. The fact that we cannot excise such a blight on the national face because the vested interests are too strong, and cash strapped states need the revenue is a national disgrace.

Housing

Housing is a wicked problem born of long neglect. Any meaningful reform will create losers who will complain loudly. The memory of the changes proposed in the 2019 election still paralyses political courage. Meanwhile, a generation drifts further from ownership and stability.

Infrastructure and the Future of Work

We cannot build a nation on slogans. We must invest in productive assets that will generate returns over time by acting as the foundations of commercial activity.

Energy

The renewable transition is not optional. We either invest in transmission, storage, and firming, or we continue our slow slide toward industrial irrelevance. Mobile capital will not invest when the key manufacturing input, energy, is not internationally competitive, and stable. Australia is a net exporter of energy delivered via huge reserves of gas and coal. Added to that is the potential of renewables to deliver globally competitive energy for manufacturing, and initial value adding of current commodity exports. The political ‘food‑fights’ over the last 20 years introduced uncertainty. That delays and erodes the competitiveness of both domestic private investment, and the needed international capital inflows.

Education

Education is foundational infrastructure. From primary school through to post graduate and trade certification, we desperately need to invest to provide a base for future prosperity.  The recent loading of university costs onto student, is incredibly stupid, short sighted, and destructive. Treating international students, who are filling a significant funding gap in universities, as a housing policy instrument is economic self‑harm and diplomatic short‑sightedness. We amputate revenue, talent, and long‑term regional influence in one clumsy gesture to appease a noisy minority.

Universities must also abandon twentieth‑century teaching models. The future belongs to those who can govern machine reasoning, not merely memorise outputs. The need to teach kids how to think, rather than to remember has never been more fundamental.

Industrial Complexity

Australia now ranks around 102 on the global complexity index, nestled uncomfortably between industrial giants Senegal and Yemen. That is not a badge of honour.

We need trades, technicians, managers, and engineers again. Complexity depends on energy certainty, skills depth, and management capability. Right now, all three remain constrained.

How Enterprises Must Respond

While governments stumble, enterprises cannot wait.

Digitise everything.

Search is no longer a box on Google. It is a behaviour across Instagram, TikTok, ChatGPT, Reddit, and LinkedIn, amongst others. Businesses must structure their messaging for conversational discovery, not keyword games.

Platforms are building ecosystems that punish exits. Businesses must capture leads inside ecosystems using automated, conversational engagement rather than fighting algorithms designed to manage behaviour. I suspect the digital world will coalesce into a small number of ecosystems with high and expensive barriers to exit.

Like it or not, the world is now digital, and rapidly evolving in unpredictable ways (despite my prediction above) beyond knowing that tomorrow will be different to today. Resilience, awareness of externalities and a willingness to embrace change have become mandatory, and being digitised enables that.

Conversely, this need to digitise to survive also means that there will be a rebirth of the importance of brands, what they stand for and deliver to customers. Being differentiated in ways that create genuine value for customers in a niche your brand ‘owns’ will evolve into a driver of success greater than it ever has been.

The power of one to one communication, referrals, and deep personal relationships will a hugely valuable discriminator amongst this sea of Digital ‘sameness’.

The Age of AI is here.

AI has flooded the world with plausible nonsense, as well as astonishing potential for productivity gains. Building AI capability into all facets of an organisation is essential to survival, but it will not happen by decree or osmosis, it takes that magic and rare ingredient: leadership.

Authenticity and evidence of humanity now carries commercial value as bulwarks against the tsunami of AI generated slop assaulting us from all directions

The problem is that the slop improves daily. Branding, as noted, will become more important, not less. Unfortunately, branding demands patience, discipline, and faith: three qualities accountants, lawyers, and engineers who run corporations rarely demonstrate. Those representing the customer must step up an ensure that investment choices are made that enable long term commercial sustainability

Australia and Geopolitical Reality

The American writer and philosopher H.L. Mencken wrote in the Baltimore Evening Sun on July 26, 1920:

“As democracy is perfected, the office of president represents, more and more closely, the inner soul of the people. On some great and glorious day the plain folks of the land will reach their heart’s desire at last, and the White House will be adorned by a downright moron.”

It took 103 years, but Menken, were he still alive, would have seen his prediction come true. Perhaps he was looking down as President Trump berated rationality generally, and Europeans specifically in Davos last week.

Australia, like much of the world, has largely bent the knee to the Trump administration. With limited exceptions, such as recognising the rights of Palestinians to have a place of their own. We have accepted the chaotic and inconsistent behaviour of our long-term alliance, trading and defence partner because we cannot change it, and are wary of the consequences of any level of disagreement. Our options are limited. Middle powers cannot reshape empires, but they can preserve self‑respect and build sovereignty. This position was effectively articulated by Canadian PM Mark Carney in Davos, just before Trump delivered his incomprehensible bucket of drivel

Short‑term discomfort from speaking plainly costs less than long‑term erosion of national confidence.

Meanwhile, our chief trading partner, China, is in a race for world dominance with the US. It seems they are standing back, recognising the wisdom of never interfering with a rival while they are busy screwing up. However, being the meat in the sandwich is never comfortable.

Climate Change: The Moral Failure

Kevin Rudd proclaimed ‘Climate change is the great moral challenge of our generation’ in 2007. This came at the tail end of 30 years of scientific evidence and advice to governments from Fraser onwards that we were going to have a problem, and the sooner it was tackled the better it would be. Climate change is not Australia’s scientific failure; it is another failure of governance. To be fair, Australian politicians are in good company from around the world on that score.

We have never lacked information. We have lacked resolve. We have treated climate policy as a political inconvenience rather than an intergenerational responsibility. Each government has acknowledged the problem in principle, then diluted it in practice. Targets were framed as aspirations, not obligations. Timelines became negotiating tools, and responsibility was endlessly deferred. The result is a policy culture that behaves as though physics is negotiable.

Climate change exposes a deeper problem: our inability to act collectively when the benefits are long‑term and the costs are immediate. It reveals how easily leadership collapses into tactical marketing when sacrifice becomes visible.

Indigenous Australia

Australia Day cannot pass without recognising the unresolved deficit in Indigenous living standards. Of nineteen ‘Closing the Gap’ targets, only four remain on track. It is a national disgrace that one group of Australians does not enjoy the living standards of the rest of us, finds themselves incarcerated at multiples of their share of the population, and are denied basic services. Clearly the efforts that have cost billions are ineffective, but we seem not to recognise that fact, and try some different strategies.

To many, today is ‘Invasion day’, and while I disagree with that interpretation as a reason to change the name or date of the public holiday, I do accept the generational pain that came as a result.

Conclusion: The Real Deficit

Australia’s true deficit is not fiscal. It is moral.

We avoid honest conversations about trade‑offs, replace leadership with performance, and substitute courage with political choreography.

Reform will remain theatre until we demand better from those who claim to represent us, and the systems that generate political leadership are fundamentally reformed. I expect that reformation is in the very early stages of development. Our grandchildren will not have an institutionalised two party system, but one made up of independent members, and loose groupings of them that evolve to face the challenges of the day. One thing the writers of the constitution did give us that has, and will continue to deliver stability, is the compulsory preferential voting system

Meanwhile, amongst the economic and political carnage, we have what is becoming the usual summer bushfires, while at the other end of the country, the place is under water. In those times, Australians find that working together, pulling for the common good pays off, and we do it automatically. Why would you want to live anywhere else?

Yes, have a beer. Throw another snag on the barbie. But between mouthfuls, we should be considering the country we are leaving behind, and setting out to address in our own small ways the challenges our descendants will face, as we progressively pop off.

Escaping old ideas is hard. But if any country can do it, Australia can.

Happy Australia Day.

Header Image by Nano Banana

 

 

The most important ‘To Do’ list you will ever write.

The most important ‘To Do’ list you will ever write.

 

The most important to do list is not the one you try and discipline yourself to do every day as a means to organise your life, set priorities, and be more productive.

It is the one you write that lists the ‘to do’ that others owe you.

We exist in communities, co-dependencies and interdependencies abound. When all those varied business and personal networks are considered as a separate list, shared with the ‘information debtor’ your productivity will increase.

In my work as a business coach, I find myself constantly reminding people that it is necessary to chase the money owed to you. Reluctance to do so is a red flag for failure. This is an example everyone understands, but many do not embrace, as the power of the negative response when you ask for what is owed overwhelms many.

Why is it any different for any other factor in our lives?

That expected response to an email requesting information by Friday. Has it come in? why not? To what extent is the slipping of deadlines impacting on your productivity, and commitments to meet the undertakings you have made to others?

A boss of mine years ago used to keep a little notebook.

In it he would record undertakings and deadlines I agreed to in the conversations we regularly had relating to the actions and outputs of the functions I managed in the enterprise we both worked for. He never had to highlight the fact that I had agreed to something, I knew it, and I knew his little book would ensure he did not let it fall through the cracks.

It worked. You should try it.

 

 

 

A marketers explanation of the difference between Return on Equity (ROE) and Return on Assets. (ROA)

A marketers explanation of the difference between Return on Equity (ROE) and Return on Assets. (ROA)

Many of those who run SME’s turn off when their accountant starts mumbling about ROE and ROA at the annual $500/hour financial roundup.

Understanding the difference is important to the long term health of the enterprise. They reflect how effectively a company’s management team is doing its job of managing the capital entrusted to it.

The primary differentiator between ROE and ROA is the amount of debt compared to equity is being used. Together they are a measure of the efficiency of the enterprises efforts to generate profit.

The difference is that ROA takes into account debt, while ROE does not.

Return on equity (ROE) is net income divided by shareholder equity. It measures profitability by relating how well a company generates profit from money invested by shareholders.

Return on assets (ROA) is net income divided by total assets. It’s an efficiency measure of how well a company is using its assets.

The difference is important for several reasons.

  • ROE is focusses on the return generated on the shareholders’ equity. The easy analogy is the interest you receive on the balance in your bank account.
  • ROA is focussed on the return generated on the total assets of the company, including debt.

In the absence of debt, ROE and ROA would be the same.

Viable businesses are able to make choices about the financial leverage they apply to their operations. The mix of debt and equity they employ.

A business that no longer has that option, in other words, investors have better options to generate a return on their funds, they will be withdrawn. At that point it often becomes difficult to borrow to replace the withdrawn equity, so the business becomes progressively unable to fund operations. At that point, it requires a ‘restructure’, or goes into liquidation.

Leverage works both ways.

ROE is used by investors to assess the profitability relative to their investment.

ROA is used to assess management’s efficiency in using all the enterprises assets, both debt and equity to generate profits.

Why Hicks law plays a vital role at the checkout

Why Hicks law plays a vital role at the checkout

 

 

Woolies and Coles are actively decreasing the number of proprietary brands on shelf in favour of house brands. The standard explanation for this is that they are intent on capturing the manufacturing and brand margin from proprietary brands.

This is true, however perhaps unwittingly there is a psychological benefit they are tapping into.

British psychologist William Hick observed in the 1950s that ‘ the complexity of a decision increases in proportion to the number of available alternatives’

How often have you stood in front of a supermarket shelf with numerous options to choose from, and felt some level of confusion at the choice to be made, and occasionally walked away empty handed?

While price is always noted as the reason Aldi has been so successful, I speculate that the absence of choice plays a significant and under-recognised role.

Similarly, flicking through the many options offered by Netflix, you end up re watching something you have seen before as an alternative to making a choice of something new.

This is Hicks Law in operation.

A short while ago I dined at a upmarket restaurant with I few close friends. We had a choice. A degustation menu with matched wines, or an a la carte menu requiring choices to be made from an extensive list of delicious sounding dishes. We all chose the degustation menu, it was for us a single choice, that removed the ‘stress’ of making a series of choices, all of which were difficult.

Similarly a workshop intending to identify creative solutions to an ill-defined problem, and lacking clear guidelines will always fail.

Hicks law again. The absence of choice makes decisions simpler.

When designing marketing programmes when you have a very good picture of the outcome you want, it makes sense to provide the target of your programme with clarity which will stand out amongst the chaos of alternative offers.

Why do you think the logos for Apple, Qantas, and Nike work so well?

Their simplicity leads to instant ‘mental availability’ of the brand when a potential customer is considering the type of service provided.

 

 

7 terminal traps for start-ups

7 terminal traps for start-ups

 

 

It is the new year, the season in which many start-ups are born, often influenced by the time and ‘out of the ordinary’ activities of the holiday season.

Before you jump in and mortgage the house for start-up cash, consider the following sins, all of which I have seen start-ups commit, which can lead down the gurgler on their own. The presence of several is almost always a predictor of disaster unless reversed very quickly.

I speak from hard-won and first-hand experience.

The strategies used to reverse them are many and varied, depending on the circumstances of the business. A tech start-up setting out to disrupt an existing market, or indeed create a new one, is entirely different to a start-up intending to steal market share from incumbents in a mature and stable industry.

Undercapitalisation

Insufficient working capital and absence of longer-term financial depth and resilience are equally deadly. Most start-ups I have seen drastically underestimate all the costs they will face. Failure to recognise all the costs and having the resources to address them leads to the undertaker.

Insufficient capital to make the required investments to create the product and operational infrastructure are equally dangerous. All the expenses must be paid as you find customers and service them.

The working capital requirement is (almost) always underestimated. Good budgeting and rolling performance measurement is essential, so you can anticipate the cash needed in the immediate future necessary to survive, or indeed, adjust expenditure to match the cash.

Not having enough money to get started ensures you will not get started. ‘Bootstrapping’ might be fashionable, lauded in the ‘start-up porn’ that infests the net, but is really challenging. However, it may be slow and tough, but it leaves you in control.

Poor cash management

Seasonality, and all sorts of things impact on the need for cash, and the timing of it coming in and going out.

People always underestimate the costs, and overestimate the cash inflow., and the timing of that cash.

13 week rolling cash flow forecasts are essential, they enable you to manage the peaks and troughs, and take advantage of the things that come up: to be opportunistic.

You must distinguish between fixed and variable costs. Identifying the drivers of costs makes the maths a bit more complex, but still essential. Identifying all the drivers is essential.

Variable costs are variable, but according to what??

Variable costs are driven by customers, as they drive the demand. Therefore, forecasting the flow of customers, and what they will buy is essential, i.e., a sales forecast. The more accurate your forecasts the better ability to manage variable costs and shape fixed costs will be.

Revenue generating activities.

Revenue generation is a mix of sales and marketing activity. Selling prices and customers are important, so do sensitivity analysis of price/customer traffic matrix.

As time moves on, sales forecasts should get better, so the productivity of your cash can be improved.

You must get the variables of sales forecasting as right as possible. Do rolling forecasts of sales

Understanding the dynamics of your break-even is important, it is probably the most underused metric in ‘start-up land’.

Poor record keeping and control

It is essential to make sure records are in order. Even for small businesses, it usually makes sense to contract a bookkeeper. While it is an expense, it frees up time, and more importantly, head space.

Keeping the books is a pain in the arse, but proper record keeping and internal controls are essential for managing operations, improvement, and regulatory governance, both public and private. If you must borrow money, sell the business, or raise equity capital, you will need good records.

Controls are the procedures that ensure that the records are accurate, timely, and available.

Documentation is essential: inventory, employees’ hours, sales, debtors, creditors, customer lists, price lists, and so on. You need systems to protect and manage the information.

Finally, safeguard your cash, control the receipt and payment of bills, you need to ensure there are controls in place to mitigate the potential of fraud, and to ensure assets and liabilities are handled properly.

This is the shit part of starting a business.

Records are a necessary evil. It will not guarantee you succeed, but failure to manage the information will ensure you fail.

Pricing is left to the last minute

Remember the old sales demand curve from economics 101. Too low, leave money on the table, too high. You miss out on sales.

Pricing is a complex process; it must play a key role in the strategic thinking of the business and must be done from the perspective of the customer. Too often I see businesses calculating their costs (usually wrongly) and just adding a margin, without any reference to the customer and volume matrix.

Not understanding their business model

This might seem a bit obscure, but I see constant mistakes made by SME’s because they do not understand the drivers of their business model. For example, the  Senate enquiry  into the Franchising industry that reported in mid-march 2025 slammed a number of the major franchise groups, especially the Retail Food Group, owners of Gloria jeans coffee, Crust Pizza, and a number of other franchise retailers. The report contains a number of emotional stories about the poor governance and management practises of franchisors, but when the emotion is removed, many of the failed individual businesses that signed up did not understand what they were signing up for. A franchisor makes their money selling franchises to franchisees, then clipping the ticket on all purchases and revenue, while charging for services such as accounting and advertising, on which they take a margin. Buying a franchise and not understanding the business model of the franchisor is just dumb.

Similarly, relying on supermarkets for your sales requires that you understand the way the supermarkets make their money, and the hidden and transaction costs involved in dealing with them.

Misdirected or lack of marketing.

Peter Drucker said the sole purpose of a business was to create a customer, and he was right. To create a customer, you need marketing, of some sort. It will rarely happen by osmosis.

You must know who your primary customer is, and how to reach them, engage them, sell to them, and have them coming back for more. Every interaction is an opportunity for a further one, building to a repeat customer who advocates for you, the very best form of marketing there is.

Unmanaged growth

You cannot outgrow your problems; you must fix them first. Cash flow and profitability problems are never solved by growth. Watching a business grow too fast is like watching a little kid trying to run, they trip over their feet. Their brain wants them to run, they know how to do it, but the foundations are not sufficiently in place to allow it to happen.

Processes need to be optimised, subjected to continuous improvement, documented so they can be scaled,

Everyone wants growth, but running out of cash is the cause of many successful businesses to fail. They fail being successful.

Growth is a huge consumer of cash, most often necessary before the results of the growth are reflected in the cash coming in. I have seen many seemingly successful businesses fail by trying to run before they walk reliably.

 

 

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