January 1st is the day we verbalise our introspection.
Usually it is called a resolution, but the irony is resolutions are things we do, and new year resolutions are usually things we would like to do, but in our hearts, know we won’t
Anyway, for a marketer, or indeed any manager, a sensible 2023 resolution will be in three parts:
What should I stop doing?
What should I start doing?
What should I do more of?
Implement that simple resolution set, and 2023 will inevitably be better than 2022, although 2022 was a pretty low bar for most of us.
Have a great 2023.
