How to double your sales at very low cost.
Every business needs a flow of leads that can be turned into a transaction, and better still, a relationship that includes numerous transactions. You have current customers, who are, hopefully, very happy with your service and products. What better source of...
‘Lean’ is simple: Here’s how
An application of Occam's Razor to all the fluff and consulting clichés around lean thinking and implementation, brings lean back to its simplest form possible. It has only 2 elements. Learn to see waste. Once you teach yourself to observe the waste in a...
6 critical things to think about emerging from the Corona Coma
As we hesitantly, with stumbles, come out of this lockdown, we will see the landscape has changed. For some, it will be a land of opportunity, for others, a wasteland. Rather than seeing it as a calamity, those who choose to see it as an opportunity, will be...
The 8 benefits of ‘Numerical Ambidexterity’ to marketers
Being a useful marketer has many foundations, most of them untouched in the course of a marketing degree. One of the 'must have' but seemingly rare skills amongst most so called marketers I see, is a relationship with numbers. In a seeming paradox, I do not...
The word of the year is ……….?
'Pivot' has been the word of the year so far. Cafes have 'pivoted' to takeaway, fitness centres 'pivoted' to on line classes, supermarkets 'pivoted' to home delivery, entertainers 'pivoted' to all sorts of variations of on line delivery, and so on. Huge changes...
Is there an approaching inflection point in Australian manufacturing?
Crises always drive rapid change, and this Corona crisis will prove to be no different. Many enterprises will flounder and disappear, but others will emerge, not just to take the place of the dead, but to build value in different ways. The law of...
How do you find your content audience?
Writing an email sequence is not as easy, or effective, as the videoed on-line courses (special deal $695, ends at midnight) would have you believe. The templates and advice is all pretty vanilla although useful, but does not get to the heart of why...
What lies underneath the ‘electoral draw’ in Eden-Monaro?
Both sides of politics are claiming victory in last Saturday's by-election. Labor because they won, and Liberal because they did not lose by much, and anyway they did not expect to overturn a century of precedent in by-elections, despite the PM having high...
Are you ready for the massive disruption of the coming inflection point?
I am not in the habit of quoting V. I. Lenin, but he did get some big things right. 'There are decades where nothing happens, and there are weeks where decades happen' We are in one of those 'weeks,' the inflection point of a lifetime for most of us....
Why ‘SMART’ does not work well for digital
Marketing has moved significantly into the digital domain, online. It appears to make sense, as it appears 'SMART' (Specific, Measurable, Achievable, Realistic and Time driven). The engineers and accountants amongst us warm to this sort of seemingly...